Let’s be honest—ranking on Google these days isn’t as simple as stuffing your page with keywords or tossing up a few blog posts. Those days? Long gone. In 2025, if you really want to boost your visibility, traffic, and domain authority, you need to get serious about off page SEO.

And no, it’s not just about backlinks. That’s a piece of it—but there’s so much more going on outside the walls of your website. From building real relationships to creating content people actually want to share, off page SEO strategies are what separate the good websites from the ones that actually show up on page one.

The truth? You could have the most beautifully optimized website ever—but if no one’s talking about it, linking to it, or sharing it, Google’s not going to be impressed.

So if you’re ready to go beyond the basics and dive into off page SEO techniques that actually work in 2025, you’re in the right place. Whether you’re a total beginner or someone who’s dabbled a bit in SEO, this guide is packed with real tips, relatable examples, and honest advice (no fluff, promise).

Let’s break it all down—one strategy at a time.

What is Technical SEO?

Before we jump into off page SEO (yep, that’s our main star today), let’s talk a little about the technical stuff. Technical SEO is basically the behind-the-scenes magic. It’s like the plumbing in your house—you don’t always see it, but if it’s messed up, everything else falls apart.

We’re talking about things like:

• Making your site load fast (nobody has time to wait)
• Ensuring it works great on mobile (because, well, everyone’s on their phone)
• Clean site structure
• Secure HTTPS (gotta keep things safe)

You don’t need to be a developer to care about technical SEO, but you should definitely respect it. It’s what lets Google actually see all your amazing content. Without it, even the best off page SEO strategies won’t get you very far.

What is On-Page SEO?

Now, on-page SEO is more like interior design. It’s what you do on your site to make it look good to both people and search engines.

It includes:

• Using the right keywords
• Meta titles and descriptions that actually make sense
• Structured headings (H1, H2—you know the drill)
• Internal links
• Alt tags for images

Honestly, if you skip this stuff, you’re kind of setting yourself up for failure. It’s the foundation. But even a perfectly optimized page won’t rank without the help of off page SEO techniques.

What is Off-Page SEO?

Alright, here’s the fun part—off page SEO.

This is where your website ventures out into the wild. Off page SEO is everything you do outside your site to prove to search engines that you’re trustworthy, authoritative, and valuable.

In other words: you’ve built something awesome, now let the world know.

Off page SEO strategies involve:

• Earning backlinks from respected sites
• Getting brand mentions
• Showing up on social media
• Building relationships, not just links

In 2025, it’s not just about how many links you get—it’s about who they’re from and why they’re linking. Let’s explore the top techniques you really need to know this year.

Top 20 Off-Page SEO Techniques to Increase Ranking (With Examples)

1. Creating Shareable Content

No one shares boring stuff. That’s just a fact.

Creating content people want to share is probably the best starting point for off page SEO. Infographics, deep-dive guides, original research—anything that makes someone go, “Ooh, that’s cool.”

For example, one of our blog posts on Digital Leads—about LinkedIn B2B strategies—got shared like crazy just because it was super practical and easy to digest.

Think: would you share your content? If not, it’s time to tweak it.

2. Influencer Outreach

Now, don’t roll your eyes. We’re not talking about getting a Kardashian to link to your plumbing blog.

Influencer outreach in the context of off page SEO means connecting with folks who have actual authority in your niche. Comment on their posts, send a thoughtful email (not the spammy kind), and maybe collaborate on something.

One client we worked with co-created a webinar with a small industry influencer—and boom, backlinks and traffic galore.

3. Contribute as Guest Author

Guest posting isn’t dead, it just grew up.

If you write useful content for other blogs in your niche, you’re not just earning backlinks—you’re building relationships and boosting your personal brand.

Just don’t send the same boring pitch to everyone. Editors can smell that a mile away.

4. Broken Link Building

This one’s oddly satisfying.

You find broken links on other people’s sites (using tools like Ahrefs or Check My Links), then politely suggest your content as a replacement.

It’s a win-win. They fix a broken page, and you get a backlink. Plus, it’s one of the more ethical off page SEO best practices out there.

5. Local Citation

If you run a local biz, listen up.

Local citations are mentions of your business name, address, and phone number (NAP) on directories and sites like Yelp or Google Business. The more consistent these are, the more trustworthy you look to Google.

Don’t forget to include niche-specific directories. If you’re a dog groomer, find the directories that cater to pet services.

6. Convert Brand Mention

Ever see someone mention your brand online but not link to you? Frustrating, right?

Set up alerts using tools like BrandMentions or Google Alerts. When you find a mention, send a nice little message asking them to turn it into a link. You’d be surprised how often they say yes.

7. Strong Internal Linking

Okay, I know what you’re thinking—internal links are on-page, right? Well, sort of.

But here’s the deal: a strong internal linking structure keeps users exploring your site longer, reduces bounce rate, and gives your SEO a quiet boost. It also makes it easier for Google to crawl and index everything.

Honestly, it’s one of the easiest off page SEO strategies that gets overlooked.

8. Social Media Engagement

You can’t ignore social media.

No, social shares don’t directly boost rankings. But they do increase visibility, drive traffic, and help your content get in front of people who might link to it.

Engage. Don’t just post and ghost. Ask questions, reply to comments, share other people’s stuff. Be human.

9. Social Bookmarking Sites

Still a thing in 2025? Yes, if you do it right.

Sites like Reddit, Scoop.it, and Mix can give your content a visibility boost. But—and this is key—you need to participate in the community.

If you drop a link and bounce, they’ll sniff you out like last week’s leftovers.

10. Forum Submission

Forums are alive and well, especially in niche communities.

Find active threads on Quora or Reddit related to your industry. Answer questions, offer advice, and subtly (read: non-spammy) link to your content when it genuinely helps.

And hey, sometimes even just being helpful can lead to someone else linking to you. That’s the dream.

11. Blog Directory Submission

This one feels a bit retro, but it still works.

Submit your blog to directories like Blogarama or AllTop—just make sure your blog actually has something worth reading.

Directories won’t drive crazy traffic, but they help with credibility and some early off page SEO signals.

12. Article Submission

Repurposing content = work smarter, not harder.

Take your best blog posts, polish them up, and share them on Medium or LinkedIn Articles. These platforms have built-in audiences and good authority.

Pro tip: Always change up the intro and make it feel native to the platform.

13. Question and Answer

Q&A platforms are a goldmine for traffic and backlinks.

Hop on Quora, Reddit, or niche forums. Be that person who leaves insightful, clear answers. And if you’ve written a blog post that answers the question in more depth? Link it.

Just don’t force it. No one likes a self-promo robot.

14. Video Submission

Video is huge, and it’s not slowing down.

If you’ve got a tutorial, explainer, or case study—turn it into a video and upload it to YouTube, Vimeo, or even TikTok (yep, SEO happens there too).

Don’t forget to drop your link in the description and use those keywords naturally.

15. Image Submission

Great visuals are link magnets.

Share infographics, charts, and branded photos on sites like Pinterest, Flickr, or Imgur. Make sure to add keyword-rich descriptions and file names.

It’s a sneaky-good off page SEO technique.

16. Infographics Submission

Infographics are like catnip for backlinks.

Design something visually stunning and info-packed, then share it on Visual.ly or SlideShare. Also, offer an embed code so others can use it on their blogs (with a backlink to you, of course).

Design matters here, so don’t cut corners.

17. Document Sharing

Got a whitepaper or PDF guide gathering dust?

Upload it to SlideShare or Scribd. People still look for downloadable content they can read offline.

Just make sure you include your branding and a clear call to action inside.

18. Press Release

Not everything deserves a press release, but when you launch something big? Absolutely.

Distribute it through PR Newswire or Business Wire. A well-written release can land you on high-authority news sites and even get picked up by journalists.

Just keep it newsy—not salesy.

19. Web 2.0 Submission

Web 2.0 sites like WordPress.com and Tumblr let you create mini-content hubs.

Write unique content, add a few helpful links, and build a little web of authority around your main site.

Don’t use duplicate content. Seriously, Google will know. And it will not be happy.

20. Use Google My Business

If you haven’t claimed your GMB listing yet… what are you waiting for?

This thing is crucial for local SEO. Optimize it with:

• High-quality images
• Business hours
• Categories
• And yes, reviews

Encourage happy customers to leave feedback. It makes a big difference.

Final Thoughts on Off Page SEO in 2025

So, there you have it—20 ways to level up your off page SEO game this year.

Honestly, I know it can feel overwhelming. But you don’t need to do everything right away. Start with 3 or 4 off page SEO strategies that feel doable and expand from there.

Remember: It’s about quality, not quantity. Build real relationships, offer real value, and the links will follow.

If you’re looking for more digital marketing tips, definitely check out our guide on lead generation strategies. It pairs perfectly with what we covered here.

And if you’re still curious about off-page SEO, I highly recommend this guide from Moz. It’s a solid deep dive.

Thanks for sticking around. Now go out there and let the internet know how awesome your site really is.

Frequently Asked Questions (FAQ)